by caitlinw | Mar 8, 2025 | Copywriting, Mindset
This International Women’s Day, I built a path. A real path, made of bricks, to help my kids get to the trampoline without trudging through the mud. Let’s face it, it’s not perfect. No one is looking at this path and wondering whether I take commissions. I only had...
by caitlinw | Jan 8, 2025 | Mindset, Professional Writing
I’m not into New Year Resolutions. For one, the hot January days are a terrible time to start new things. Everyone is on holidays so you can’t really act on most of them. And wouldn’t you rather be at the beach than at the gym? Of course we all give up by the...
by caitlinw | Dec 17, 2024 | Copywriting, Mindset, Professional Writing
It’s hard to believe another year has flown by. As I sit down to reflect on 2024, I’m blown away by the sheer variety of projects, collaborations, and personal milestones that have shaped the past 12 months. Late last month I did a Power Planning Day with business...
by caitlinw | Oct 1, 2024 | Mindset, Parenting
My daughter’s school has taken part in the DanceSport program. For the past 10 weeks, their entire year cohort has been having weekly classes in school time to learn how to ballroom dance. Each week, they congregate in the hall to learn the moves of the tango,...
by caitlinw | Sep 19, 2024 | Copywriting, Mindset, Working life
It’s been almost a week since the Content Byte Summit and I finally feel like I’ve (almost) recovered from the two days of back-to-back presentations, panels and intense morning and afternoon tea chats. As someone who spends most of her working days sitting alone in...
by caitlinw | Aug 16, 2024 | Copywriting, Mindset, Professional Writing
I embarked on my journey as a ‘this is my only job’ freelance writer nearly eight years ago. I started working for myself because I’d finished my work contract, had a new babe in arms and didn’t want to send her to daycare yet. But I knew I...
