by caitlinw | Mar 8, 2022 | Parenting, Working life
I grew up in the type of home where being a girl didn’t seem very different from being a boy. Both of my parents worked full time in demanding careers and distributed labour equally. My brothers, sister and I were treated equally around the house and all had...
by caitlinw | Aug 3, 2021 | Parenting, Working life
Here in Sydney, we’re in week 5 (or is it 6?) of lockdown with no end in sight. The novelty has well and truly worn off. It wasn’t so bad in the beginning – ‘lockdown light’ felt like it was going to pass quickly, probably just a few weeks. And it was school...
by caitlinw | Mar 18, 2021 | Copywriting, SEO, Working life
Some of the best writing tools to get work done In the 6 years I’ve been working as a freelance copywriter, my technique has changed a lot. In the beginning, I worked as a freelancer during my 2 days at home from my part-time job. I was also looking after a toddler so...
by caitlinw | Dec 23, 2020 | Parenting, Working life
I think we can all agree, it’s been quite the year. It’s been unprecedented… we’ve all learnt to pivot…. we’ve done more zooms than we ever thought possible. If nothing else, we’ve at least added some interesting words to our daily vernacular. And just when we’re at...
by caitlinw | Jul 27, 2020 | Copywriting, Professional Writing, Working life
I’ve got some exciting news. I’ve recently joined a digital marketing collective called Digital-Collective.Co. What’s a collective and why have I joined one, I hear you ask? Let me tell you a bit more about it. What is Digital-Collective.Co?...
by caitlinw | May 4, 2020 | Working life
Avoiding procrastination when the last thing you want to do is work We’re all working from home and let’s face it, it’s hard to stay productive. I’ve been working from home for years and usually, I can switch everything off and do all the things. But...