Portfolio
SEO Writing and Journalism Portfolio
Welcome to my portfolio, a showcase of the diverse writing and content strategy projects I’ve completed across various industries.
From healthcare and disability to education and business, I bring a tailored approach to each project, ensuring that every piece resonates with its target audience and delivers measurable results.
Lots of my work can’t be shared here but if you’d like specific examples, please contact me.
Medical and health writing
In the health and medical sectors, clarity and accuracy are crucial. I’ve worked with healthcare providers and organisations to create content that translates complex medical information into easy-to-understand language for patients, healthcare professionals, and the general public.
Explore samples that highlight my expertise in health articles, patient education materials, and professional reports.
I engaged with Caitlin to do a copywriting project for one of our clients. She was very easy to work with and understood the brief well. Our client was super happy with the work that Caitlin worked on.
Caitlin is an excellent operator. She took on a role literally from scratch, developing the doctorportal.com.au website, newsletter and social media presence.
Additionally she wrote for me as a journalist, putting together balanced, nuanced, newsworthy reporting on medical matters. She has a real can-do approach, unafraid of a new challenge and a terrific problem-solver.
Education and parenting writing
When it comes to parenting and education content, clear, engaging writing is essential for both educators and parents alike.
My work helps schools, educational organisations, and parenting publications deliver informative content that supports the growth and learning of children, while also equipping parents with the tools they need to support their child’s educational journey.
I am delighted to write this testimonial for Caitlin, a phenomenal website content writer who has worked for our school’s website.
From the very beginning, Caitlin displayed a remarkable understanding of our school’s values, mission, and unique offerings. Her ability to grasp the essence of our institution and translate it into captivating words is truly commendable. The content she has created has not only been informative but also engaging, which has helped to significantly enhance the overall user experience on our website.
Caitlin’s writing style is both eloquent and approachable, making it accessible to various audiences. She has a keen eye for detail and a genuine passion for her craft, ensuring that every sentence she pens carries a sense of purpose and conviction. It is evident that she pours her heart into her work, resulting in content that not only informs but also inspires.
Thank you, Caitlin, for bringing our school’s vision to life through your exceptional writing! It was great working with you.
We were after a writer to write some parenting stories for our Tresillian Facebook and website pages and Caitlin did such a good job of this we then asked her to contribute stories from mums for our new book on baby’s sleep routines (to be launched in June). She did an excellent of these too, interviewing each Mum on issues they had faced as a new parent. The result was a series of stories that have already resonated with many parents in a similar situation.
Thanks Caitlin, well done!
Aged Care and Disability writing
Writing for the disability and aged care sectors requires a deep understanding of the unique challenges and sensitivities involved.
I’ve developed content that speaks to both service users and professionals, from marketing materials to educational content, ensuring that the message is clear, compassionate, and inclusive.
I’ve had the pleasure of collaborating with Caitlin for nearly two years, and I wholeheartedly endorse her. Right from our initial interaction, she grasped our brand’s essence and our content objectives. Without fail, she consistently delivers exceptional results, and her writing skills have definitely been a contributing factor in elevating our brand.
Communicating our philosophy and tone of voice is not an easy task. Caitlin has helped us refine our voice and continues to assist us with our marketing communications.