Parenting and education portfolio

Parenting and education writer

Parenting is filled with countless challenges, and finding reliable, relatable, and insightful content can be a struggle for parents navigating the ups and downs of raising children.

As an experienced parenting and education writer, I craft engaging, informative, and relatable content that speaks directly to the hearts and minds of parents and educators.

From parenting tips and educational articles to personal stories and expert advice, I create content that builds trust and fosters a sense of community.

Illustration for parenting and education writing

TheWrightWords Services

SEO Website Copywriting

SEO Copywriting

As an SEO-savvy website copywriter, I craft content that not only reads well but also ranks well on search engines.

Online content writer

Online content marketing

I’ve helped many businesses improve their online presence with thoughtful, well-researched content.

Small business copywriter

Small business copywriting

Whether a it’s one page brochure or large white paper, I can help support your small-medium business objectives.

Journalism icon

Freelance Journalism

With over 15 years as an online journalist, I know how to write the stories people are interested in.

Caitlin Wright from TheWrightWords

About TheWrightWords

since 2017

I’m Caitlin Wright from TheWrightWords and I’m a Sydney-based SEO website copywriter. I’m also a mum of three so I understand the challenges parents face because I’ve been there.

I combine personal experience with expert advice, ensuring every piece is well-researched and reliable. My content is relatable, genuine, and resonates with parents from all walks of life.  

Education and Parenting writing testimonials

I am delighted to write this testimonial for Caitlin, a phenomenal website content writer who has worked for our school’s website.

From the very beginning, Caitlin displayed a remarkable understanding of our school’s values, mission, and unique offerings. Her ability to grasp the essence of our institution and translate it into captivating words is truly commendable. The content she has created has not only been informative but also engaging, which has helped to significantly enhance the overall user experience on our website.

Caitlin’s writing style is both eloquent and approachable, making it accessible to various audiences. She has a keen eye for detail and a genuine passion for her craft, ensuring that every sentence she pens carries a sense of purpose and conviction. It is evident that she pours her heart into her work, resulting in content that not only informs but also inspires.

Thank you, Caitlin, for bringing our school’s vision to life through your exceptional writing! It was great working with you.

Zoya Khursheed

Social Media Officer, Islamic College of Brisbane

We approached Caitlin to write 3 short form articles for a WaterWipes campaign, appearing on BabyCentre.com.au. We chose Caitlin because of her personable writing style and wide experience writing for multiple media outlets.

Not only did Caitlin deliver excellent content that was on brief, she hit all of our (very short!) deadlines. Catlin is a pleasure to work with and we look forward to working together again in the near future.

Avril Chestnut

Digital Production Executive, Multi Channel Network

We were after a writer to write some parenting stories for our Tresillian Facebook and website pages and Caitlin did such a good job of this we then asked her to contribute stories from mums for our new book on baby’s sleep routines (to be launched in June). She did an excellent of these too, interviewing each Mum on issues they had faced as a new parent. The result was a series of stories that have already resonated with many parents in a similar situation.

Thanks Caitlin, well done!

Ann Paton

Public Affairs and Marketing Manager, Tresillian

Caitlin came on board to give us some help with copywriting and PR for Birde but has quickly become an essential part of the team. She’s easy to work with and isn’t afraid of a challenge.
I’ve been so impressed by how easily she writes any content we need that I have engaged her for other clients in our business. I would recommend Caitlin’s services to anyone who needs an efficient and talented writer.
Jack Lord

CEO, Guihen Jones Group

Education and parenting clients

Our lady of Mercy College Parramatta
Kincoppal Rose Bay
Islamic College of Brisbane
Kiindred logo

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