A Website Copywriter for organisations and brands that care

Oscar Wilde quote on website copywriter Caitlin Wright's website

So… who is this Caitlin Wright?

I’m a website copywriter, freelance journalist and online editor. I have spent my career working for companies like 7News, Skype and Medical Journal of Australia.

These days, I specialise in writing for organisations that care. I write about topics from baby care to aged care and all the aspects of healthcare and education in between.

You’re an organisation, brand, or not-for-profit that really cares about your customers and community. That’s why you need a copywriter who cares too.

More info about me

What sort of writing can i do?

SEO Website copywriting

As an SEO web copywriter, I focus on writing SEO optimised website copy. Most importantly, it reads well and helps you communicate with your customers.

Journalism

With over 12 years as an online journalist in the news, health and tech spaces, I know how to write the stories people are interested in.

Small business copywriting

Whether you need press releases, flyers or other written content, I create easy to read, convincing marketing copy for businesses.

Website content writing

My blogs are thought-provoking and my emails are click-worthy. I have the online editing experience to create all the digital copy assets you need.

Some nice words so you know I’m not making it up

Caitlin consistently delivers high quality, engaging and on brand content. She is responsive, professional and an excellent communicator. Working with her is seamless and an absolute pleasure.

Dre Browne

Digital Specialist, Care Compare

I recently engaged Caitlin to assist with updating a positioning statement and small bio. Caitlin took a lot of time to review my requirements and dedicated an hour to conducting an in-depth interview to better understand my context. The final copy exceeded my expectations and was delivered on time (which was much quicker than I expected).

Kelly Turner

Marketing Transformation, Sanofi

Caitlin has been working with us for about 6 months and has consistently delivered great pieces on or before our deadline. Not only have I enjoyed working with her, but so have members she’s interviewed for various topics. She has written pieces for us on issues ranging from serious to light and captured the right tone for our audience. I wouldn’t hesitate recommending Caitlin to anyone looking for a content writer.

Jess Browning

Digital Organiser, Hospo Voice

Some more testimonials

What do I write about?

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Health & Medical

Need someone who understands medical and healthcare concepts? I write for a wide range of health industries for both medical and patient audiences. Find out more about my clients

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Parenting

I have written for some of Australia’s leading parenting publications and brands about some of life’s biggest and best challenges. See some of my parenting writing.

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Lifestyle

My lifestyle, food and travel writing is well-crafted, compelling and most of all, inspires your audience to try something new. Read some of my best work.

Read some of my writing