What I do
As a web copywriter, I focus on writing SEO friendly website copy that reads well and helps you communicate with your customers.
Whether you need press releases, flyers or other written content, I create easy to read, convincing marketing copy for businesses large and small.
My blogs are thought-provoking, my emails are click-worthy and with 12 years’ experience as a journalist, I know how to write the stories people are interested in.
I’m a Sydney based website copywriter, freelance journalist and communications manager. I have spent my career working as a journalist and editor on national websites in the news, medical and lifestyle spaces. I am efficient, easy going and I’d love to have a chat with you about your content needs.
Caitlin is an amazing operator. She can juggle numerous tasks in a breaking news situation or manage a project with months until completion. Cameron Roberts
Caitlin wrote for me as a journalist, putting together balanced, nuanced, newsworthy reporting on medical matters. She has a real can-do approach, unafraid of a new challenge and a terrific problem-solver. Cate Swannell