A Website Copywriter for organisations and brands that care

So… who is this Caitlin Wright?

I’m a website copywriter, freelance journalist and online editor. I have spent my career working for companies like 7News, Skype and Medical Journal of Australia.

These days, I specialise in writing for organisations that care. I write about topics from baby care to aged care and all the aspects of healthcare and education in between.

You’re an organisation, brand, or not-for-profit that really cares about your customers and community. That’s why you need a copywriter who cares too.

What sort of writing can i do?

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SEO Website copywriting

As an SEO web copywriter, I focus on writing SEO optimised website copy. Most importantly, it reads well and helps you communicate with your customers.

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With over 12 years as an online journalist in the news, health and tech spaces, I know how to write the stories people are interested in.

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Small business copywriting

Whether you need press releases, flyers or other written content, I create easy to read, convincing marketing copy for businesses.

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Website content writing

My blogs are thought-provoking and my emails are click-worthy. I have the online editing experience to create all the digital copy assets you need.

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Caitlin consistently delivers high quality, engaging and on brand content. She is responsive, professional and an excellent communicator. Working with her is seamless and an absolute pleasure.

Dre Browne

Digital Specialist, Care Compare

It’s been so lovely working with you. Thanks for your help with all my last-minute requests, for livening up our content and for our success in awards over the last couple of years.

Simone Kealy

Marketing Team Leader, Afea Care Services

Caitlin has been working with us for about 6 months and has consistently delivered great pieces on or before our deadline. Not only have I enjoyed working with her, but so have members she’s interviewed for various topics. She has written pieces for us on issues ranging from serious to light and captured the right tone for our audience. I wouldn’t hesitate recommending Caitlin to anyone looking for a content writer.
Jess Browning

Digital Organiser, Hospo Voice

What do I write about?

Health & Medical

Need someone who understands medical and healthcare concepts? I write for a wide range of health industries for both medical and patient audiences. Find out more about my clients


I have written for some of Australia’s leading parenting publications and brands about some of life’s biggest and best challenges. See some of my parenting writing.


My lifestyle, food and travel writing is well-crafted, compelling and most of all, inspires your audience to try something new. Read some of my best work.

Some website copywriter and journalism clients

Five Good Friends
Lookout logo
Care Compare
Mastercard Priceless cities logo for website copywriter caitlin wright
Mamamia logo
SBS Logo
Enliven Housing logo
Mastercard Priceless cities logo for website copywriter caitlin wright
Mamamia logo
SBS Logo
Bupa blueroom logo
Viva events logo
Bupa blueroom logo
Tresillian logo
Robb Report logo

Want to chat with this caring website copywriter?