A Website Copywriter for organisations and brands that care

So… who is this Caitlin Wright?

I’m an award winning website copywriter, freelance journalist and online editor. I have spent my career working for companies like 7News, Skype and Medical Journal of Australia.

These days, I specialise in writing for organisations that care. I write about topics from baby care to aged care and all the aspects of healthcare and education in between.

You’re an organisation, brand, or not-for-profit that really cares about your customers and community. That’s why you need a copywriter who cares too.

What sort of writing can i do?

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SEO Website copywriting

As an SEO web copywriter, I focus on writing SEO optimised website copy. Most importantly, it reads well and helps you communicate with your customers.

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With over 12 years as an online journalist in the news, health and tech spaces, I know how to write the stories people are interested in.

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Small business copywriting

Whether you need press releases, flyers or other written content, I create easy to read, convincing marketing copy for businesses.

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Website content writing

My blogs are thought-provoking and my emails are click-worthy. I have the online editing experience to create all the digital copy assets you need.

Some nice words so you know I’m not making it up

I’ve had the pleasure of collaborating with Caitlin for nearly two years, and I wholeheartedly endorse her. Right from our initial interaction, she grasped our brand’s essence and our content objectives. Without fail, she consistently delivers exceptional results, and her writing skills have definitely been a contributing factor in elevating our brand.

Dulce Covarrubias

Campaigns Manager, Five Good Friends

Caitlin made it extremely easy to achieve our objectives. I really appreciated Caitlin’s expertise, taking our original brief and delivering something even better than expected. I’d recommend Caitlin to anyone who wanted some help positioning their brand as an authority in their field.

Michael Ellis

Head of Marketing, Ashley & Martin

I have worked with Caitlin on a number of medical writing jobs over the past 12 months. Caitlin has played an integral role in helping us achieve some significant milestones for our business. We continue to engage Caitlin for our medical writing needs, as she is consistently accommodating and professional, with fast turnaround times. Caitlin understands our needs, as well as the nature of our industry, and remains agile in her approach to ensure the delivery of a top quality product. Would highly recommend her services.
Elise Jensen

Customer Engagement Manager, Menarini Australia

I’ve won awards!

2024 Ausmumpreneur Awards Finalist

Ausmumpreneur finalist

Australian Small Business Champion 2023 Finalist

Small Business Champion finalist

What do I write about?

Health & Medical

Need someone who understands medical and healthcare concepts? I write for a wide range of health industries for both medical and patient audiences. Find out more about my clients


I have written for some of Australia’s leading parenting publications and brands about some of life’s biggest and best challenges. See some of my parenting writing.


My lifestyle, food and travel writing is well-crafted, compelling and most of all, inspires your audience to try something new. Read some of my best work.

Some website copywriter and journalism clients

Five Good Friends
Lookout logo
Care Compare
Mastercard Priceless cities logo for website copywriter caitlin wright
Mamamia logo
SBS Logo
Enliven Housing logo
Mastercard Priceless cities logo for website copywriter caitlin wright
Mamamia logo
SBS Logo
Bupa blueroom logo
Viva events logo
Bupa blueroom logo
Tresillian logo
Robb Report logo

Want to chat with this caring website copywriter?