WEB copywriting services

Whether you need the copy for an entire website, a piece of health or lifestyle journalism or some marketing material, I have the right words for your business.

What copywriting services I provide

With a background in online editing, PR and journalism, I’m an experienced writer for all types of industries. My copywriting services include writing content for websites, SEO copywriting, blog articles and writing press releases.

Thanks to my journalism experience at 7News, I’m super efficient and accurate with my work. I’m easy going and like to work with you to get the information we need so I can write the copy that sells.

I specialise in writing online content that is well written, easy to read and SEO friendly.

See below for more information about the kind of writing I could do for you.

Website copywriting

It’s no secret that websites are an integral part of building your business in the 21st century. However, it can be difficult to know where to start. As a web copywriter, I can write your website content from scratch to help you sell your product or service to new and existing customers. I use best practice SEO principles to increase your ranking on Google and to help you find a new audience for your product.

Content writing

Need a flyer for an event or a press release to announce a new product or service you’re launching? Perhaps you’d like a video script created? I can help! I write bespoke content for a wide range of businesses, both large and small. I have both PR and journalism experience so I know how to craft marketing material that is easy to read and convincing. Find out more about my small business copywriting

Digital editing

I’ve spent much of my career working as an online editor for brands such as Yahoo7, 7News, Skype and doctorportal. As a result, I know how to write the type of articles people want to click on. I have written blogs for brands including Bupa, Britax, Mastercard and Wotif and can write email newsletters and direct marketing campaigns that people open and click on.

Journalism

With over 12 years as an online journalist in the news, lifestyle, medical and tech spaces, I know how to write the stories people are interested in. I regularly write a variety of health, lifestyle and parenting articles for websites such as Medical Journal of Australia, Kidspot, SBS Life and Robb Report Australia.

Read some of my work

Health & Medical

Need someone who understands medical and healthcare concepts? I write for a wide range of health industries for both medical and patient audiences. Find out more about my clients

Parenting

I have written for some of Australia’s leading parenting publications and brands about some of life’s biggest and best challenges. See some of my parenting writing.

Lifestyle

My lifestyle, food and travel writing is well-crafted, compelling and most of all, inspires your audience to try something new. Read some of my best work.

We were after a writer to write some parenting stories for our Tresillian Facebook and website pages and Caitlin did such a good job of this we then asked her to contribute stories from mums for our new book on baby’s sleep routines (to be launched in June). She did an excellent job of these too, interviewing each Mum on issues they had faced as a new parent. The result was a series of stories that have already resonated with many parents in a similar situation.

Thanks Caitlin, well done!

Ann Paton

Public Affairs and Marketing Manager, Tresillian

Get In Touch

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