TheWrightWords Services
Copywriting and journalism services
Struggling to find the right words to represent your brand or connect with your audience?
In a world saturated with content, it’s easy for your message to get lost. When your content doesn’t reflect your brand’s voice or values, it not only affects your credibility but also your bottom line.
Whether you need the copy for an entire website, a piece of health or lifestyle journalism or some marketing material, I have The Wright Words for your business.
TheWrightWords Copywriting Services
My copywriting services include writing content for websites, SEO copywriting, blog articles and writing press releases. I have a background in online editing, PR, and journalism and I’m an experienced writer for all types of industries.
I spent years working in the fast-paced newsroom of Channel 7 Sydney. So you know I’m used to a deadline and can work efficiently and accurately.
My writing is easy to read and SEO friendly but I can change the tone to suit your audience.
Not only that but I’m easy going and flexible. I want to work with you to get the information we need so I can write the copy that works for your business.
SEO Website copywriting
It’s no secret that websites are an integral part of building your business in the 21st century. However, it can be difficult to know where to start.
As a web copywriter, I can write your website content from scratch to help you sell your product or service to new and existing customers.
I use best practice SEO principles to increase your ranking on Google and to help you find a new audience for your service.
Online content marketing
Blogging and content marketing isn’t just about filling pages—it’s about adding value to your audience and establishing authority in your industry.
I create engaging, informative blog content that drives traffic, improves SEO rankings, and builds trust with your readers.
Each post is tailored to your audience, written with strategy in mind, and optimised to be found in search engines.
Small business copywriting
Whether you need a flyer for an event or a white paper to build authority in your industry, I can help. I write bespoke content for businesses both large and small.
I have both PR and journalism experience so I know how to craft marketing material that is easy to read and convincing.
Freelance journalist
With over 15 years as an online journalist and as a former frontpage editor for Yahoo7 and 7News online, I know how to write the stories people are interested in.
I write well researched, interview rich articles for online and print publications particularly in the health, lifestyle and parenting spaces.
I’m so glad I came across Caitlin Wright to help with copywriting especially for LinkedIn – so helpful to have someone to develop and finesse our posts.
Caitlin made it extremely easy to achieve our objectives. I really appreciated Caitlin’s expertise, taking our original brief and delivering something even better than expected. I’d recommend Caitlin to anyone who wanted some help positioning their brand as an authority in their field.
Some of my copywriting and journalism work
Health and Medical Writer
Need someone who understands medical and healthcare concepts?
I write for a wide range of health industries for both health care professional and patient audiences.
Disability and aged care writing
I work closely with healthcare providers, support workers, and administrative teams to develop content that truly reflects the needs of the disability and aged care communities.
Parenting and Education writer
From writing for some of Australia’s leading parenting brands or writing for education publications and websites, I am experienced in writing for parent and teacher audiences.
We were after a writer to write some parenting stories for our Tresillian Facebook and website pages and Caitlin did such a good job of this we then asked her to contribute stories from mums for our new book on baby’s sleep routines (to be launched in June). She did an excellent job of these too, interviewing each Mum on issues they had faced as a new parent. The result was a series of stories that have already resonated with many parents in a similar situation.
Thanks Caitlin, well done!