FAQs – What you need to know

How I work with you

Never worked with a copywriter before? Not sure how it all works? Here I try to answer some common questions.

I have to admit that every project is different so this isn’t the way it always works.

However, these are the steps that we might go through to get to the final product.

Any other questions, just ask.

Ready to go? Get in touch

How does the quoting process work?

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1. We chat about your needs

Our first step is to work out what you need. Usually we will have a chat (you can book one in here if you’re ready to go) and you tell me about the project and any timeframes you have.

It’s also good to work out if we’ll be the right fit.

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I work out the proposal

I go away and create a proposal which will include my price and my time frame.

It will also include a summary of the work including how many interviews will take place, and how long the text will be and anything else we’ve discussed.

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You say yes

You take a look at my proposal and let me know if everything looks good.

If yes, you sign and send back. I will also ask for a 50% down payment before we start work.

It’s time to get started!

How much do I charge?

I tend to provide bespoke quotes as every project is a little different. However, I do have a range of website copywriting packages to give you a ballpark of my pricing.

How soon can we start?

I am usually booked up a few weeks in advance but sometimes I can squeeze certain jobs in quickly depending on my workload. Just send me an email and I can let you know what my current availability is like.

How does the copywriting process work?

After the proposal has been signed, we can get to work. I usually follow a series of steps.

Step 1: The Briefing

I like to do a briefing over video call (usually Google Meet or Zoom) so I can understand more about your project. I will send you a series of questions to have a think about but you don’t need to write anything down if you don’t want to. Sometimes it’s better to just let the conversation flow so I can get an understanding of you, your business and your tone. This is the time to gather research materials and anything else that might help me writing your project.

Step 2: The Research

I will take away your notes and start my research. This might include SEO, background and competitor research depending on what I’m creating.

At this point, I might schedule interviews with key stakeholders or customers depending on what is needed for this piece of work.

Step 3: The First Draft

Once I have all my information, I will begin to craft the first draft. When I’m creating a website, this might just be a skeleton draft which focuses on structure and information. I might include an example of the tone I plan to write in.

Usually for articles, I will write the first draft in full.

At this point, I will send for the final payment invoice.

Step 4: Provide feedback

Once I’ve sent the first draft to you, it’s time to review the content and provide any feedback about what you do and don’t like. I provide two rounds of edits so you get to have your say about any changes you’d like.

This is such an important part of the process because although I can advise you, it’s your website or content and you know your audience best.

This is the point where you might realise there are knowledge gaps which need to be filled (or I will highlight this).

Step 5: The second draft

I will take on board your feedback and create a second draft. This will be sent for your feedback and we will fine tune any issues.

Step 6: The proofread

All my work is sent to an external proofreader so we have another set of eyes on it before you publish.

Step 7: Final sign off

Once the project is completed, I will send through a sign-off document. The copy isn’t officially yours until final payment is made and this document is signed so it’s an important part of the process!

Got another question?

If there’s a question I haven’t covered here, please don’t hesitate to get in touch. If I can’t help you, I can usually find you someone from my network who can.

Get in touch

It has been great working with Caitlin! She listened and was genuinely interested in my story. Caitlin went above and beyond! Gave me a different perspective which was what I needed. Thanks Caitlin!!

Lisa Tu

Founder, Sweet Botanics

I recently engaged Caitlin Wright to write content for the Arcare website. We chose Caitlin because of her knowledge and experience with aged care. She was able to assist us in walking the line between our SEO needs and the UX feedback we had for our site. I found working with Caitlin to be easy- she’s professional, friendly and timely. I highly recommend Caitlin to anyone looking for website copywriting.

Katrina Rigby

Head of Marketing, Arcare