Blog
How a copywriter uses AI in the writing process (spoiler: not for the writing)
As a copywriter and journalist of 20 years, here’s how I’m using AI in my work. Spoiler alert: not for the writing.
Why plain English matters: When big words make you feel small
There’s a misconception that plain English means simplistic or watered-down language. Here I explain why it’s anything but.
What is web content accessibility?
Web content accessibility is about making sure everyone can access and understand your website. Here I explain how.
Why we should build paths not walls this International Women’s Day
This International Women’s Day, I built a path made of bricks. As I admired my work, I realised this is a metaphor for the work of women. Here’s how.
How SEO and web accessibility work together
Many businesses see SEO and web accessibility as separate things. But in reality, they work together. Here I explain.
My 2025 word of the year
I’m not into New Year’s Resolutions. However, a few years ago, someone mentioned they had chosen a word for the year. I loved it.
2024 Year in Review
2024 has been a whirlwind of creativity, connection, and growth with a fair few ups and downs. Here’s my Year in Review for TheWrightWords.
How good writing can help improve health literacy
October is Health Literacy Month. Here are some ways to make sure your patient materials are easy to understand.
What ballroom dancing kids can teach us about copywriting
My daughter’s ballroom dancing lessons gave a life lesson of how you might choose a copywriter. They need these three skills…