SEO Copywriting Services

SEO copywriting for businesses that need results

You’ve invested time and money into your website, written some content, perhaps paid for a developer to create it then… crickets. You’re stuck on page 97 of google and we all know no one goes past the first page.

Every day, your potential customers are searching for businesses just like yours. But without the right SEO, they’re landing on your competitors’ sites instead. It’s not just a missed opportunity, it’s costing you growth.

Do you know what you need? It’s SEO…

 

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Elephant in the room… What is SEO?

Good question! SEO stands for search engine optimisation. It’s the way websites are built and written to help them rank higher in search engines like Google.

SEO isn’t just about algorithms and techy stuff, it’s about creating content that resonates with real people, helping you attract the right audience and turn them into loyal customers. With the right SEO strategy, your website can rise through the ranks and become a powerful tool for growing your business.

There are three ways a website can climb the search engine rankings:

SEO Website Copywriter I Love SEO
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Website design

The way your website is designed and created is really important. It needs to be built well, should load quickly and be optimised for mobiles. 

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Backlinks

This is when other sites link to your site. If you have lots of reputable sites linking to your site then Google assumes you’re also trustworthy.

SEO Copywriting

SEO Copywriting

Your content not only needs to appeal to your audience and answer all their questions but also needs to be found by search engines. 

How can SEO Copywriting services help you?

SEO Copywriting is a way of writing that helps your site appeal to both people and google. How do I do this?

My process is simple yet effective:

  • Keyword Research: I identify the most relevant keywords for your industry, ensuring that your content ranks high in search results while maintaining readability and flow.
  • On-Page SEO Optimisation: From meta descriptions to headers, I ensure that every element of your page is optimised for search engines, boosting both traffic and engagement.
  • Compelling Content: I craft engaging, persuasive copy that not only ranks well but also keeps your audience hooked. After all, SEO isn’t just about pleasing algorithms, it’s about connecting with real people.
  • Ready to go copydeck: I present it all in an easy to read copydeck so you can just upload or send to your developer and put it online.
Caitlin Wright from TheWrightWords

About TheWrightWords

since 2017

I’m Caitlin Wright from TheWrightWords and I’m a Sydney-based SEO copywriter. I’ve been writing SEO optimised content for over 15 years, in particular as a producer for hugely popular website Yahoo Answers. Anyone remember that?

After stints as News Editor for 7News online and editor for a popular news site for doctors, I set up my own journalism and website copywriting business and haven’t looked back.

Since I created my business in 2017, I’ve written hundreds of SEO optimised blogs and websites, helping my clients get on the first page of Google.

I bring a personalised approach to every project. No one-size-fits-all content here—only strategic, high-quality writing that aligns with your brand and speaks directly to your customers.

I recently engaged Caitlin Wright to write content for the Arcare website. We chose Caitlin because of her knowledge and experience with aged care. She was able to assist us in walking the line between our SEO needs and the UX feedback we had for our site. I found working with Caitlin to be easy- she’s professional, friendly and timely. I highly recommend Caitlin to anyone looking for website copywriting.

Katrina Rigby

Head of Marketing, Arcare

I recently engaged Caitlin to write SEO friendly blogs for GoFundMe. She nailed the brief every time and was so refreshingly supportive and flexible. I’d definitely recommend her to anyone looking for SEO Copywriting.

Nicola Britton

Senior Regional Manager, GoFundMe

‘Teariffic’ SEO Copywriting Packages

Tea cup depicting small website copywriting package
Tea pot depicting medium website copywriting package
High tea depicting large website copywriting package

SEO website copywriter for these brands

Five Good Friends
Lookout logo
SBS Logo
Care Compare
SBS Logo
Bupa blueroom logo
Mamamia logo
Enliven Housing logo
Arcare
Robb Report logo
Tresillian logo

Awards and Credentials

2024 Ausmumpreneur Awards Finalist

Ausmumpreneur finalist

Recipe for SEO Success Graduate

Recipe SEO graduate

Not sure if SEO Copywriting is what you need?

No problem, it’s not all I do. I have a range of copywriting services and I work with clients from small businesses to large corporates.

I specialise in writing for organisations that care – from baby care to aged care and all the aspects of healthcare and education in between. If you’re an organisation, brand, or not-for-profit that really cares about your customers and community, you need a copywriter who cares too.

Book in a time to chat below and we can work out what you need to achieve your goals.

 

My other services

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Small business copywriting

Whether you need white papers, annual reports or other written content, I create easy to read, convincing copy for businesses.

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Online content writing

My blogs are thought-provoking and my emails are click-worthy. I have the online editing experience to create all the digital copy assets you need.

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Journalism

With over 12 years as an online journalist in the news, medical and education spaces, I know how to write the stories people are interested in.

Get in touch

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