SEO Copywriting Services
AI & Website SEO copywriting
You’ve invested time and money into your website, written some content, perhaps paid for a developer to create it then… crickets. You’re stuck on page 97 of google and we all know no one goes past the first page.
Not only that but people are increasingly using AI to research a category, brand, product, or service, ask questions and get recommendations.
Every day, your potential customers are searching for businesses just like yours. But without the right SEO and AI strategy, they’re landing on your competitors’ sites instead. It’s not just a missed opportunity, it’s costing you growth.
Do you know what you need? A copywriter who understands AI and website SEO.
Elephant in the room… What is SEO?
Good question! SEO stands for search engine optimisation. It’s the way websites are built and written to help them rank higher in search engines like Google.
SEO isn’t just about algorithms and techy stuff, it’s about creating content that resonates with real people, helping you attract the right audience and turn them into loyal customers. With the right SEO strategy, your website can rise through the ranks and become a powerful tool for growing your business.
There are three ways a website can climb the search engine rankings:
Website design
The way your website is designed and created is really important. It needs to be built well, should load quickly and be optimised for mobiles.
Backlinks
This is when other sites link to your site. If you have lots of reputable sites linking to your site then Google assumes you’re also trustworthy.
SEO Copywriting
Your content not only needs to appeal to your audience and answer all their questions but also needs to be found by search engines.
People don’t just google anymore. What about AI?
It’s not all about search engines anymore. More and more people (50% of consumers in 2025) are using AI tools like ChatGPT when they’re researching services.
People using AI services don’t just type keywords. They ask full questions and expect clear answers.
That’s why your website has to be clear, well structured and answers common questions.
If your website is vague, jargon-heavy or hard to follow, it’s just not going to show up.
Good SEO copywriting is all about clarity, not tricks.
How can SEO Copywriting services help you?
SEO Copywriting is a way of writing that helps your site appeal search engines and AI but most importantly, to the people who read it. How do I do this?
My process is simple yet effective:
Keyword Research
I identify the most relevant keywords for your industry, ensuring that your content ranks high in search results while maintaining readability and flow.
Common questions your audience asks.
I research what your audience is looking for and how to surface this in the best way on your website.
On-Page SEO Optimisation
From meta descriptions to headers, I make sure every element of your page is written in a way that will appeal to search engines and AI boosting both traffic and engagement.
Compelling Content
I craft engaging, persuasive copy that not only ranks well but also keeps your audience hooked. After all, SEO isn’t just about pleasing algorithms, it’s about connecting with real people.
Ready to go copydeck
I present it all in an easy-to-read copydeck so you can just upload or send to your developer and put it online.
About SEO Copywriter Caitlin Wright
since 2017
I’m a Sydney based SEO copywriter and I’ve been writing SEO optimised content for over 15 years. My first SEO role was as a producer for hugely popular website Yahoo Answers. Anyone remember that?
After stints as News Editor for 7News online and editor for a popular news site for doctors, I set up my own journalism and website copywriting business and haven’t looked back.
Since I created my business in 2017, I’ve written hundreds of SEO optimised blogs and websites, helping my clients get on the first page of Google.
I bring a personalised approach to every project. No one-size-fits-all content here. I focus on strategic, high-quality writing that aligns with your brand and speaks directly to your customers.
Caitlin has worked with me at Keypath Education producing blog articles aligned to our university partners. She has been professional, responsive and eager to take on the work. Her concise, clear way of writing has been a real asset to our content, and she’s fit our style well.
I recently engaged Caitlin Wright to write content for the Arcare website. We chose Caitlin because of her knowledge and experience with aged care. She was able to assist us in walking the line between our SEO needs and the UX feedback we had for our site. I found working with Caitlin to be easy- she’s professional, friendly and timely. I highly recommend Caitlin to anyone looking for website copywriting.
I recently engaged Caitlin to write SEO friendly blogs for GoFundMe. She nailed the brief every time and was so refreshingly supportive and flexible. I’d definitely recommend her to anyone looking for SEO Copywriting.
Copywriting packages
I have a range of copywriting pricing packages for smaller websites. Visit my packages page to find out more.
SEO website copywriter for these brands
Awards and Credentials
2024 Ausmumpreneur Awards Finalist
Recipe for SEO Success Graduate
Not sure if SEO Copywriting is what you need?
No problem, it’s not all I do. I have a range of copywriting services and I work with clients from small businesses to large corporates.
I specialise in writing for organisations that care – from baby care to aged care and all the aspects of healthcare and education in between. If you’re an organisation, brand, or not-for-profit that really cares about your customers and community, you need a copywriter who cares too.
Book in a time to chat below and we can work out what you need to achieve your goals.
My other services
Sector copywriting
I write for health, aged care and disability sectors where accuracy, tone and clarity are critical.
Online content writing
My blogs are thought-provoking and my emails are click-worthy. I have the online editing experience to create all the digital copy assets you need.
Journalism
With over 20 years as an online journalist in the news, medical and education spaces, I know how to write the stories people are interested in.