SEO copywriting services

Do you need a website but don’t know where to start? Do you have a website but it’s difficult to navigate or isn’t getting any Google love?

I can help! As an SEO web copywriter, I can write your website content to help you sell your product or service to new and existing customers.

What is SEO?

Good question! SEO stands for search engine optimisation. It’s the way websites are built and written to help them rank higher in search engines like google. There are three ways a website can climb the search engine rankings.


  1. Structure – it’s important that your website is built well. It should load quickly and be optimised for mobiles.
  2. Backlinks – this is when other sites link to your site. If you have lots of reputable sites linking to your site then Google assumes you are also a trustworthy site.
  3. SEO Copywriting – this is the way the content on your site is written so it appeals to both your customers and to search engines. This is the bit I do!

HOW does SEO copywriting work?

SEO Copywriting is a way of writing that helps your site appeal to both people and google. How do I do this?

    • I use keyword research to determine which keywords people are searching for in relation to your business.
    • I choose the most appropriate keywords then I weave these keywords throughout your site
    • I write captivating title tags and meta descriptions that get people clicking through from google
    • I write easy to read, jargon-free content on your site to keep people engaged
    • I provide the content in a simple copy deck with all the information you or your web developer need.
    • I can also work with you to improve your site structure and make recommendations on how it could flow better

     I’m a graduate of Kate Toon’s Recipe for SEO Success Course which is a renowned course throughout the industry. I love keeping up to date with the world of search engine optimisation. I am also a member of the Clever Copywriting School and continue my learning every day about copywriting and search engine optimisation.

    what will it cost?

    I’ve put together a group of packages to give you an idea about the cost of SEO website copywriting. However, I’m always keen to give bespoke quotes if what you need doesn’t fit into my packages. 

      I recently engaged Caitlin Wright to write content for the Arcare website. We chose Caitlin because of her knowledge and experience with aged care. She was able to assist us in walking the line between our SEO needs and the UX feedback we had for our site. I found working with Caitlin to be easy- she’s professional, friendly and timely. I highly recommend Caitlin to anyone looking for website copywriting.

      Katrina Rigby

      Head of Marketing, Arcare

      Leichhardt Marrickville Community Transport Group Inc (LCTG) contracted Caitlin to re – organise, and write SEO friendly content for our website and client publications. Caitlin was recommended to us through word of mouth.

      I found working with Caitlin to be straightforward and professional. Our website was well out of date with some underlying some technical issues but Caitlin patiently worked through these.

      We are very pleased with Catlin’s efforts and would recommend Caitlin to anyone looking for SEO optimised copywriting. LCTG would have no hesitation in working with Caitlin on future projects.

      Brett Andrews

      Executive Officer, Leichhardt Marrickville Community Transport Group

      My other services

      Icon for small business content writing from SEO copywriting services

      Small business copywriting

      Whether you need press releases, flyers or other written content, I create easy to read, convincing marketing copy for businesses.

      online content writing logo

      Online content writing

      My blogs are thought-provoking and my emails are click-worthy. I have the online editing experience to create all the digital copy assets you need.

      Journalist logo


      With over 12 years as an online journalist in the news, health and tech spaces, I know how to write the stories people are interested in.

      Read some of my work

      Health & Medical

      Need someone who understands medical and healthcare concepts? I write for a wide range of health industries for both medical and patient audiences. Find out more about my clients


      I have written for some of Australia’s leading parenting publications and brands about some of life’s biggest and best challenges. See some of my parenting writing.


      My lifestyle, food and travel writing is well-crafted, compelling and most of all, inspires your audience to try something new. Read some of my best work.
      Caitlin recently helped us update the copy for our website, VIVA.  Working with her was delightful.

      We spoke about the intent and function of our product, and she reached beneath the superficial chatter and found the words that captured the essence of our brand message.

      I highly recommend Caitlin to anyone looking for website copywriting.

      Horace Wu

      Founder and Managing Director, Viva

      need some SEO website copywriting?