About Caitlin Wright
Journalist and freelance content writer Caitlin Wright
Grab a cup of tea and let’s get to know each other.
I’m Caitlin Wright, an award winning freelance content writer for communities and organisations that care for others.
I have over 20 years journalism experience writing content that is clear and engaging. I’m experienced in writing about complex topics particularly in healthcare, medicine and education and making them accessible and compelling for all audiences.
You’re an organisation, brand or not-for-profit that really care about your customers and community. That’s why you need a content writer who cares too.
What sort of person am I?
When people describe me, they use the words ‘Caring’, ‘Organised’, ‘Trustworthy’ and ‘Hilarious’.
Ok just my mum calls me that last one.
I’m the kind of person that people like to work with. I’m friendly and love a chat. I’m a team player and I don’t stop until I get the job done.
I want to work with you on your website or content writing plan.
My freelance content writing background
In business since 2017
I completed a Journalism degree at Charles Sturt University and worked as the Editor for SheSaid, Skype and Teachers TV in the UK, was founding online editor of doctorportal and frontpage and news editor for Yahoo7 and 7News.com.au.
However a few years ago, I decided to fulfill my dream of wearing ugg boots to work so I set up my own content writing business.
My freelance content writer credentials
- I am a Freelance Pro member of the Media Entertainment and Arts Alliance. It’s a trustmark that shows you I’m a legitimate member of the working media.
- I have completed Kate Toon’s Recipe for SEO Success course and have the SEO knowledge to back up my writing and am a member of the Digital Marketing Collective.
- I am a member of the Australasian Medical Writers’ Association and have completed the How to Write Patient Education Materials course at Health Writer Hub.
- In 2022, I was awarded Copywriter of the Year of the Clever Copywriting School.
- I have completed the Digital Accessibility Foundations course, provided by the World Wide Web Consortium (W3C).
This all shows I’m committed to learning and improving my craft.
We have worked with Caitlin on our magazine and across digital projects and she is great to work with on any project. She takes the time to understand what is required and is prompt and reliable. Whatever the brief, Caitlin can produce high quality work delivered on time to fit within our schedule.
You keep things so light and engaging while sharing great tips. The edits are very minor—which doesn’t happen often with new-to-us writers! Thank you for making our job easy.
What can I do for you?
You need copy that not only speaks to your audience but also motivates them to do something. Maybe it’s getting in contact with you, buying something or building trust in your brand.
How can I help you achieve that? It might be through:
- SEO and AI optimised content: From blogs to website copy, I use the latest SEO and AI research to help your message get found by the right audience.
- Writing that speaks to your audience: No two humans sound the same nor should two companies. As a journalist, I love to talk to people in your organisation and to the people who your website is for. I do a deep dive into your business to find out what makes you tick then I craft the words to match.
- Strategic Insight: Beyond words, I offer strategic advice to shape your messaging, align with your goals, and grow your audience.
Content writing and copywriting services
Website Copywriting
As an SEO-savvy website copywriter, I craft content that not only reads well but also ranks well on search engines.
Online content marketing
I’ve helped many businesses improve their online presence with thoughtful, well-researched content.
Sector copywriting
I write for health, aged care and disability sectors where accuracy, tone and clarity are critical.
Freelance Journalism
With over 15 years as an online journalist, I know how to write the stories people are interested in.
Testimonials and Awards
I’ve had the pleasure of collaborating with Caitlin for nearly two years, and I wholeheartedly endorse her. Right from our initial interaction, she grasped our brand’s essence and our content objectives. Without fail, she consistently delivers exceptional results, and her writing skills have definitely been a contributing factor in elevating our brand.
Caitlin is fantastic. Professional, responsible, reliable and talented. We continue to work with Caitlin on key projects and her work always hits the mark. Recommended!
2024 Ausmumpreneur awards finalist
Australian Small Business Champion 2023 Finalist
Some facts about me
Congratulations for reading this far! Here are a few random non-work related facts.
1. I was a child actor on tv and in commercials. I certainly wasn’t a child star however I did have a few parts in A Country Practice and E Street (remember them?!) and in this NSW Police campaign. I even had an entire line in Looking for Alibrandi which has landed me an IMDB profile.
2. I love being active and over the years have played in countless football teams, from 11 aside women’s teams to mixed indoor.
3. I prefer drinking leaf tea and don’t drink a lot of coffee. I even went through an embarrassing ‘why bother’ phase (soy decaf cap).
4. As you might have gathered from reading my parenting page, my biggest achievement (and challenge) is being a mum to three delightful girls.
If you like the illustrations on my website, check out Gemma Patience
What does that mean for you?
My varied journalism and content writing career means I have the know-how to write about a huge variety of content and am super efficient to boot.
With the combination of my journalism and digital editing experience, I write the type of content people want to read.
I’d love to have a chat with you about what I can do for you.
Frequently asked questions
What kind of organisations do you usually work with?
I mostly work with organisations in healthcare, disability, aged care, education and parenting. This might include clients such as service providers, not-for-profits, schools, universities, government-funded programs healthcare organisations, peak bodies and purpose-led businesses.
These are sectors where content needs to be clear, responsible and trustworthy, often for people making important decisions.
What makes your approach different from other copywriters?
My background is in journalism as well as copywriting, so I’m used to researching complex topics, interviewing subject-matter experts and writing for real audiences.
Many of my clients work in regulated or sensitive areas, so the content needs to balance accuracy, warmth and clarity. Often there can’t be promotional or marketing language.
I focus on writing that feels human, credible and easy to understand.
Do I need to know exactly what I need before contacting you?
Not at all.
Many clients come to me knowing their website or content isn’t working, but they’re not sure why. Or they know they need something but aren’t sure whether a white paper would work best or a series of LinkedIn posts.
Part of my job is helping you work out whether you need a rewrite, a content strategy, ongoing support or something else entirely.
If you’re unsure, we can talk it through first.
Do you work with small businesses?
I mainly work with organisations, teams and agencies rather than startups or very small businesses.
That said, I do take on smaller projects if the work aligns with my areas of focus, particularly in healthcare, education, disability or community sectors.
Can you write about technical or specialised topics?
Yes.
Much of my work involves writing about subjects that require research, interviews or careful wording, including healthcare, policy, education and social services.
I’m comfortable working with subject-matter experts and translating complex information into language that makes sense to your audience.
Where are you based? Do you work with clients outside Sydney?
I’m based in Sydney but I work with organisations across Australia and occasionally internationally.
In fact, I rarely catch up with clients in person. I find it much more efficient to have calls over phone or video call rather than spending time travelling to offices.
How do you usually work with clients?
Most projects follow a simple process:
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Briefing and discussion
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Research and interviews (if needed)
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Drafting
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Review and feedback
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Final delivery
I aim to make the process straightforward and collaborative, especially when multiple stakeholders are involved. Read more about my process on my FAQ page.