freelance content writer Caitlin Wright

I’m a copywriter who cares

Grab a cup of tea and let’s get to know each other.

I’m an award winning freelance content writer for communities and organisations that care for others.

I write about topics from baby care to aged care and all the aspects of healthcare and education in between.

You’re an organisation, brand or not-for-profit that really care about your customers and community. That’s why you need a copywriter who cares too.


What sort of person am I?

When people describe me, they use the words ‘Caring’, ‘Organised’, ‘Trustworthy’ and ‘Hilarious’. Ok just my mum calls me that last one.

I’m the kind of person that people like to work with. I’m friendly and love a chat. I’m a team player and I don’t stop until I get the job done. I want to work with you on your website or content writing plan.

What’s my content writing background?

Since completing my Journalism degree at Charles Sturt University, I’ve worked as the Editor for SheSaid, Skype and Teachers TV in the UK. I was the founding online editor of doctorportal which meant I built it from scratch, creating the entire content and social media strategy. I was also frontpage editor for Yahoo7 and News Editor for based in Sydney’s Channel 7 Newsroom and have done stints in PR and product management.

However, a few years ago, I decided to fulfill my dream of wearing ugg boots to work. I ditched the day job, pulled on the activewear, and set up my home office. I haven’t looked back!

What do I write?

I’ve been writing for websites for over 15 years, you could say I know a thing or two about communicating with people online.

I write anything from short blogs to medical-based news articles to copywriting entire websites and anything in between.

My digital editing experience means I know how to edit existing websites and make sure they speak to your ideal customer. I am experienced in creating a specific tone of voice and using it to write consistent copy across a website.

Caitlin Wright logos and credentials
Clever Copywriting School Award Winner

What are my freelance content writer credentials?

I am a Freelance Pro member of the Media Entertainment and Arts Alliance. It’s a trustmark that shows you I’m a legitimate member of the working media. It is a sign of my professionalism, ethics and integrity.

I have completed Kate Toon’s Recipe for SEO Success course and have the SEO knowledge to back up my writing. I can optimise websites and blog posts to be SEO friendly and easy to read for both people and Google.

I am also a member of the Clever Copywriting School and the Australasian Medical Writers’ Association. I have completed the How to Write Patient Education Materials course at Health Writer Hub.

In 2022, I was awarded Copywriter of the Year of the Clever Copywriting School. I stood out for my business smarts in growing my business – getting clear on my niche, building a strong client network, and working with clients who are aligned with my values.  

This all shows I’m committed to learning and improving my craft.

I’ve had the pleasure of collaborating with Caitlin for nearly two years, and I wholeheartedly endorse her. Right from our initial interaction, she grasped our brand’s essence and our content objectives. Without fail, she consistently delivers exceptional results, and her writing skills have definitely been a contributing factor in elevating our brand.

Dulce Covarrubias

Campaigns Manager, Five Good Friends

Caitlin is fantastic. Professional, responsible, reliable and talented. We continue to work with Caitlin on key projects and her work always hits the mark. Recommended!

Huw Morris

Founder and Creative Director, Mighty

I’ve won awards!

2024 Ausmumpreneur awards finalist

Ausmumpreneur finalist

Australian Small Business Champion 2023 Finalist

Small Business Champion finalist

Some facts about me

Congratulations for reading this far! Here are a few random non-work related facts.

1. I was a child actor on tv and in commercials. I certainly wasn’t a child star however I did have a few parts in A Country Practice and E Street (remember them?!) and in this NSW Police campaign. I even had an entire line in Looking for Alibrandi which has landed me an IMDB profile.

2. I love being active and over the years have played in countless football teams, from 11 aside women’s teams to mixed indoor. 

3. I prefer drinking leaf tea and don’t drink a lot of coffee. I even went through an embarrassing ‘why bother’ phase (soy decaf cap).

4. As you might have gathered from reading my parenting page, my biggest achievement (and challenge) is being a mum to three delightful girls.  


If you like the illustrations on my website, check out Gemma Patience

What does that mean for you?

My varied career means I have the know-how to write about a huge variety of content and am super efficient to boot.

With the combination of my journalism and digital editing experience, I write the type of content people want to read.

I’d love to have a chat with you about what I can do for you!