Content marketing services
Maximise your message with content marketing
Standing out online takes more than a simple website and a LinkedIn profile. Without a well defined brand voice and engaging, optimised content marketing, your website isn’t working hard enough for you. Poorly written content not only weakens your message but also affects your ability to connect with your audience and be found in search engines.
What if potential customers are leaving your site because they don’t understand what makes your brand unique? Or worse, they’re not finding you at all?
With my expert online content marketing services, I help businesses like yours craft compelling, SEO-friendly content that resonates with your audience and drives results.
When it comes to building your online presence, content is everything
Content marketing and content writing is the art of crafting the words that appear on your website, blog, social media, and more. It’s the text that engages, informs, or persuades your audience.
But it’s not just about writing something nice. It’s about creating content that’s optimised for search engines (SEO), making sure your website is visible to the right people at the right time.
Whether your goal is to boost traffic, generate leads, or turn browsers into buyers, your content should always serve a purpose—and that’s where I come in.
Let’s create content that not only reflects your brand but also gets real results.
Content marketing services
Blogs
Blogs and articles are the number one way to update your customers, keep your website current and keep your SEO juice flowing.
Thought leadership
Establish your brand as the go-to authority in your industry with thought leadership content shared on LinkedIn or other channels online.
Email marketing
Whether you’re announcing a new product or sharing valuable content, email marketing allows you to engage on a personal level.
White papers
Whether it’s explaining industry issues, proposing solutions, or showcasing your value, white papers help position your business as a trusted expert.
Tone of voice guide
Your brand’s tone of voice is the personality that shines through in every message. A consistent tone of voice helps your audience connect with your brand on a deeper level.
Content strategy
A solid content marketing strategy is your roadmap to delivering meaningful, engaging content that aligned with your goals and drives results for your business.
About TheWrightWords
since 2017
I’m Caitlin Wright from TheWrightWords and I’m a Sydney-based SEO website copywriter. I’ve got over 15 years’ website content writing experience for brands big and small. Prior to going freelance, I was the digital editor for websites such as Yahoo7, 7News, Skype and doctorportal.
Since I started my freelance journey, I have written content marketing blogs for brands including Bupa, Britax, Mastercard, Wotif, GoFundMe and many more.
What does this website content marketing experience mean for you? I write the type of blogs, articles and emails that people want to click on.
I can help you with your blogs, email newsletters and content marketing campaigns to help you communicate with your customers and community.
I’m so glad I came across Caitlin Wright to help with copywriting especially for LinkedIn – so helpful to have someone to develop and finesse our posts.
I’ve had the pleasure of collaborating with Caitlin for nearly two years, and I wholeheartedly endorse her. Right from our initial interaction, she grasped our brand’s essence and our content objectives. Without fail, she consistently delivers exceptional results, and her writing skills have definitely been a contributing factor in elevating our brand.
Caitlin made it extremely easy to achieve our objectives. I really appreciated Caitlin’s expertise, taking our original brief and delivering something even better than expected. I’d recommend Caitlin to anyone who wanted some help positioning their brand as an authority in their field.
Other copywriting services
Small business copywriting
Whether you need press releases, flyers or other written content, I create easy to read, convincing marketing copy for businesses.
SEO Website Copywriting
Website copywriting that appeals to your audience and can also be found on search engines.
Journalism
With over 15 years as an online journalist, I know how to write the stories people are interested in.