The Wright Words for complex sectors
Clear, credible content for health and care organisations
I’m Caitlin Wright, an award winning website copywriter and journalist for communities and organisations that care for others.
I work across health, disability, aged care, education and community sectors, helping teams turn detailed information into accessible content.
The result?
Clear, thoughtful writing that speaks directly to the people who rely on them.
What my copywriting services can do for your organisation
If you work in:
- Health and healthcare
- Disability and NDIS services
- Aged care and support at home
- Education and community services
Clarity isn’t just a nice-to-have. It directly affects outcomes.
Whether it’s consumers, key stakeholders, or funders, creating the right messages for your audience is crucial.
They have short attention spans and high expectations but varying levels of understanding.
Good content meets them where they’re at. It’s clear, credible and worth their time.
If you’re time-poor and sitting on a backlog of half-formed briefs, let’s talk.
Journalism and Copywriting Services
SEO Copywriting
Website copywriting that appeals to your audience and can also be found on search engines.
Content marketing
Blogs, email newsletters and content marketing to help you communicate with your customers.
Sector copywriting
I write for health, aged care and NDIS sectors where accuracy, tone and clarity are critical.
Freelance journalism
I write well- researched, interview rich articles for online and print publications.
Nice words from some of my favourite clients
Caitlin has worked with me at Keypath Education producing blog articles aligned to our university partners. She has been professional, responsive and eager to take on the work. Her concise, clear way of writing has been a real asset to our content, and she’s fit our style well.
I’ve had the pleasure of collaborating with Caitlin for nearly two years, and I wholeheartedly endorse her. Right from our initial interaction, she grasped our brand’s essence and our content objectives. Without fail, she consistently delivers exceptional results, and her writing skills have definitely been a contributing factor in elevating our brand.
Read examples of my copywriting and journalism
Health and Medical Writer
Need someone who understands medical and healthcare concepts?
I write for a wide range of health industries for both healthcare professional and patient audiences.
Care industry writing
I work closely with healthcare providers, support workers and marketing teams to develop content that reflects the needs of the disability and aged care communities.
Parenting and Education
From writing for some of Australia’s leading parenting brands, schools, education publications and websites, I am experienced in writing for parent, student and teacher audiences.
Who is this Caitlin Wright?
I’m Caitlin Wright (and yes I was destined to be a writer with my last name). I’m a Sydney-based website copywriter and journalist.
My career began as an online editor back in the early 2000s and since then I’ve worked in both Sydney and London for organisations like Yahoo, Skype and Teachers TV.
These days, I specialise in writing for organisations that care. My approach is shaped by a background in health journalism, where accuracy, clarity and audience understanding are critical.
That means asking the right questions, cutting through unnecessary complexity, and focusing on what people actually need to know.
What a journalist brings to the website copywriting table
Research nerd
Journalists like me are obsessed with doing research. From keyword research for SEO to backing up healthcare claims with verified medical journals, I thoroughly research every topic and can provide a reference list to back up any claims.
Interview skills
I love a chat. Whether it’s doing a solid briefing, interviewing subjects for a story or talking to your customers about your product or service, I use my interview skills to find those unique stories and memorable quotes.
Compelling storytelling
In my past life, I wrote front page articles for Yahoo!7 and 7News online, so I know what makes people click. I craft engaging, interesting copy that helps you connect with your audience.
Easy to understand copy
I present all my work in an easy-to-read copydeck and explain it all with individualised videos. All you need to do is upload the content or send to your developer and you’re ready to go.
Proud to have worked with these amazing organisations
Oh and I’ve won awards
Ausmumpreneur Awards Finalist
Australian Small Business Champion Finalist
Read my blog
Why we should build paths not walls this International Women’s Day
This International Women’s Day, I built a path made of bricks. As I admired my work, I realised this is a metaphor for the work of women. Here’s how.
How SEO and web accessibility work together
Many businesses see SEO and web accessibility as separate things. But in reality, they work together. Here I explain.
My 2025 word of the year
I’m not into New Year’s Resolutions. However, a few years ago, someone mentioned they had chosen a word for the year. I loved it.