by caitlinw | May 19, 2026 | Copywriting, SEO
AI has been the buzzword in most types of industries for while now. I think many of us have oscillated between being fearful of it, then experimenting with it, then worrying that it’s going to take our jobs and wanting to throw it all in the bin. At this point, it...
by caitlinw | Apr 2, 2025 | Accessibility, Copywriting, SEO
And why it matters more than you think Have you ever tried to read a website on your phone and found the text too tiny to click on or read? Or you’ve sat in a noisy cafe and tried to watch a video but there weren’t any captions? They’re examples of...
by caitlinw | Feb 17, 2025 | Accessibility, Copywriting, SEO
Many businesses see SEO and web accessibility as separate things. But in reality, they work together. As an SEO copywriter, I’ve spent years helping businesses rank higher, attract more traffic, and improve their online presence. I understand how Google works, how to...
by caitlinw | Mar 18, 2021 | Copywriting, SEO, Working life
Some of the best writing tools to get work done In the 6 years I’ve been working as a freelance copywriter, my technique has changed a lot. In the beginning, I worked as a freelancer during my 2 days at home from my part-time job. I was also looking after a toddler so...
by caitlinw | Apr 30, 2018 | SEO, Working life
The last few months have been pretty busy for me. I’ve been doing Kate Toon’s recipe for SEO Success e-course. It’s a comprehensive online SEO course that teaches you how to optimise your site for search engines. Basically – how you get to the first page in...
