by caitlinw | Jan 8, 2025 | Mindset, Professional Writing
I’m not into New Year Resolutions. For one, the hot January days are a terrible time to start new things. Everyone is on holidays so you can’t really act on most of them. And wouldn’t you rather be at the beach than at the gym? Of course we all give up by the...
by caitlinw | Dec 17, 2024 | Copywriting, Mindset, Professional Writing
It’s hard to believe another year has flown by. As I sit down to reflect on 2024, I’m blown away by the sheer variety of projects, collaborations, and personal milestones that have shaped the past 12 months. Late last month I did a Power Planning Day with business...
by caitlinw | Oct 18, 2024 | Professional Writing
October is Health Literacy Month. According to the Australian Commission on Quality and Safety in Health care, almost 60% of adult Australians have low individual health literacy. What is health literacy? Health literacy is how a person finds, understands, and uses...
by caitlinw | Aug 16, 2024 | Copywriting, Mindset, Professional Writing
I embarked on my journey as a ‘this is my only job’ freelance writer nearly eight years ago. I started working for myself because I’d finished my work contract, had a new babe in arms and didn’t want to send her to daycare yet. But I knew I...
by caitlinw | Oct 12, 2023 | Professional Writing
I was lucky enough to head to the Content Byte Summit over a Friday and Saturday in September. Billed as the summit for journalists, content writers, copywriters and other freelance creatives keen to futureproof their freelance income, it was such a great mix of...
by caitlinw | Oct 21, 2022 | Copywriting, Professional Writing, Working life
After an action packed 2 day copywriting conference, the moment had come. The award ceremony. I was a finalist for 2 awards – Content Writer of the Year and Copywriter of the Year. I have to admit, I wasn’t all that hopeful of winning an award. The level of...
