by caitlinw | May 19, 2026 | Copywriting, SEO
AI has been the buzzword in most types of industries for while now. I think many of us have oscillated between being fearful of it, then experimenting with it, then worrying that it’s going to take our jobs and wanting to throw it all in the bin. At this point, it...
by caitlinw | May 30, 2025 | Accessibility, Copywriting
The other night, I started reading a new book I found in the library. I was excited about this one, it had an interesting concept and had a few of those ‘recommended’ quotes on the front cover. Plus I’d read a few of the author’s books before. I thought I was onto a...
by caitlinw | Apr 2, 2025 | Accessibility, Copywriting, SEO
And why it matters more than you think Have you ever tried to read a website on your phone and found the text too tiny to click on or read? Or you’ve sat in a noisy cafe and tried to watch a video but there weren’t any captions? They’re examples of...
by caitlinw | Mar 8, 2025 | Copywriting, Mindset
This International Women’s Day, I built a path. A real path, made of bricks, to help my kids get to the trampoline without trudging through the mud. Let’s face it, it’s not perfect. No one is looking at this path and wondering whether I take commissions. I only had...
by caitlinw | Feb 17, 2025 | Accessibility, Copywriting, SEO
Many businesses see SEO and web accessibility as separate things. But in reality, they work together. As an SEO copywriter, I’ve spent years helping businesses rank higher, attract more traffic, and improve their online presence. I understand how Google works, how to...
by caitlinw | Dec 17, 2024 | Copywriting, Mindset, Professional Writing
It’s hard to believe another year has flown by. As I sit down to reflect on 2024, I’m blown away by the sheer variety of projects, collaborations, and personal milestones that have shaped the past 12 months. Late last month I did a Power Planning Day with business...
