The last few months have been pretty busy for me. I’ve been doing Kate Toon’s recipe for SEO Success e-course. It’s a comprehensive online SEO course that teaches you how to optimise your site for search engines. Basically – how you get to the first page in Google.
I’ve known about the basics of SEO from an editorial perspective for a while now. I was in the search team at Yahoo7 and was the product manager on Yahoo7 Answers. At the time I was there (circa 2008), Yahoo7 Answers did really well in google and Yahoo search results. As product manager, we knew all about front-loading keywords to get our questions to rank higher.
A few years later, I jumped back into editorial and managed the frontpage and local News teams at Yahoo7. As one of the more senior editorial members, I even did workshops on SEO for the newbies to the company. In 2013 I really knew my stuff!
Yet, over the last few years, it felt like SEO had changed a lot. I tried to read up on it, but there was so much information and I felt a bit overwhelmed. If I wanted to run my own copywriting and freelance journalism business, I knew I needed to upskill.
I chose to do Kate’s Recipe for SEO Success course because everyone I know who has done it raved about it. I liked the fact that it was all online but there was lots of conference call and Facebook group support. The wait list approach worked well too and the fact that her previous courses sold out in 12 hours. Scarcity works wonders for getting people to act!
I knew I’d learn all about search engine optimisation from this course. Afterall, that’s what I signed up for! But, there were a few things I learned that I completely didn’t expect.