Blog
How understanding learning styles can be integrated into copywriting
When we’re writing a piece of copy we’re educating our audience. So it makes sense to consider learning styles in our copywriting. But how?
When is it time to hire a freelance copywriter?
Spoiler alert – it’s not always right now. Here I look at the benefits of hiring a freelance copywriter and how to find the right one for you.
7 small changes to make a difference in 2024
Here are some small things that we as individuals and businesses can do that will make a difference in 2024.
My fave parts of the Content Byte Summit
I was lucky enough to head to the Content Byte Summit over a Friday and Saturday in September. Here were my favourite bits.
What I’m learning from the Women’s World Cup (and it has nothing to do with football)
I didn’t expect to learn so much about myself as a person and a business owner from the Women’s World Cup. Here are some lessons I’ve learnt.
What is tone of voice and why does it matter in healthcare marketing?
In healthcare marketing, your communication should be clear and consistent to build trust. One way to do that is through tone of voice.
7 things I learned from the Australian Small Business Champion Awards
I recently frocked up and braved the squalling Sydney rain to attend the Australian Small Business Champion Awards as a finalist.
The value of kindness in life and business
Choosing kindness in your life can have benefits for your health, happiness and even your business. Here’s how.
2022 year in review
Wow 2022. I think we will all look back on this year with mixed feelings. Excitement, anxiety, exhaustion. Here is my year in review.