Copywriting prices
What does SEO copywriting cost?
The million dollar question. Don’t worry, copywriting prices aren’t that much!
The price of copywriting can vary greatly depending on the type of work, size of the job and when the deadline is. I mostly give bespoke quotes for my services as every project is a little different.
I have prepared these website copywriting packages to give you a ballpark figure.
They are named after tea… because I just really like tea.
‘TEA’riffic website copywriting packages
The cuppa package
- Copy for 3 SEO-optimised web pages (for example Home, About and Services pages)
- One 60-minute briefing/review session
- Voice of customer research
- Background and competitor research
- Basic keyword research
- Up to 400 words of copy per page
- Title tags and meta descriptions
- H1, H2, H3 suggestions
- Plus GST
- Included free:
- 2 rounds of edits
- Contact page
- External proofreading
The tea pot package
- Copy for 5 SEO-optimised web pages (for example Home, About, FAQs and 2 Services pages)
- One 60-minute briefing/review session
- Voice of customer research
- Background and competitor research
- Basic keyword research
- Up to 400 words of copy per page
- Title tags, meta descriptions, image alt tags
- H1, H2, H3 suggestions
- Plus GST
- Included free:
- 2 rounds of edits
- Contact page
- External proofreading
The high tea audit
- Review three pages of your current site, including:
- Headings and sub headings
- Images and alt tags
- Tone of voice
- Messaging and readbility
- On page SEO
- Call to actions
- Internal and exteral links
- Plus GST
- Included free:
- Background and competitor research
- Detailed report outlining findings
- One 30 minute review session
What is SEO and how do I know if I need it?
Good question! SEO, or search engine optimisation, is all about how your website is built and written to help it rank higher on search engines like Google.
SEO Copywriting is about creating content that connects with real people.
The goal?
Attract the right audience and turn them into loyal customers. With a solid SEO strategy, your website can move up the rankings and become a powerful tool for growing your business. I’ve got more information about SEO Copywriting here.
If you’ve already got a website but it isn’t performing well, maybe start with an SEO audit. But if you haven’t got anything or you know you want a complete overhaul, have a look at one of the website copywriting packages.
About TheWrightWords
since 2017
I’m Caitlin Wright from TheWrightWords and I’m a Sydney-based SEO website copywriter. I’ve been writing SEO optimised content for over 15 years. One of my early jobs was as a producer for hugely popular website Yahoo Answers. Anyone remember that?
After stints as News Editor for 7News online and editor for a popular news site for doctors, I set up my own journalism and website copywriting business and haven’t looked back.
Since I created my business in 2017, I’ve written literally hundreds of SEO optimised blogs and websites, helping my clients get on the first page of Google.
I bring a personalised approach to every project. No one-size-fits-all content here—only strategic, high-quality writing that aligns with your brand and speaks directly to your customers.
Common questions about copywriting prices
Why are your copywriting prices by the project, not hourly or by the word?
Project-based copywriting pricing shifts the focus to creating meaningful, goal-oriented content rather than just filling a word quota. It allows me to invest in research, planning and revisions. This approach helps ensure your message is clear, concise, and powerful—without extra, unnecessary words.
Not only that, but it helps you know the full cost upfront, making it easier for you to budget.
How much do you charge for a blog?
My blog writing prices varies depending on the length of the article, whether it needs SEO keyword research, interviews, references, how complex the research is and the timeframe you need the blog in.
To give a ballpark, it could range anywhere from $495 up to $2,000 for a complex, research heavy article with interviews and SEO.
What are the payment terms?
Generally, I invoice for around half up front as a down payment. I invoice the second payment at the completion of the first draft.
Do you charge GST?
Yes I am required to charge GST for all Australian clients.
I engaged with Caitlin to do a copywriting project for one of our clients. She was very easy to work with and understood the brief well. Our client was super happy with the work that Caitlin worked on.
I recently engaged Caitlin Wright to write content for the Arcare website. We chose Caitlin because of her knowledge and experience with aged care. She was able to assist us in walking the line between our SEO needs and the UX feedback we had for our site. I found working with Caitlin to be easy- she’s professional, friendly and timely. I highly recommend Caitlin to anyone looking for website copywriting.
From the moment I landed on Caitlin’s website until receiving the final content, she has been a fantastic person to work with. She was very responsive throughout our project, kept me well-informed and gave me clarity for my floristry brand. Her honesty and professionalism made it easy for me to trust her with my website content, and I was not disappointed. Caitlin delivered high-quality content that perfectly captured the tone and message I was hoping to convey. I am grateful to have found such a skilled and trustworthy writer to work with. Thank you Caitlin!
My other copywriting services
Small business copywriting
Whether you need brochures, white papers, video scripts or other written content, I create easy to read, convincing marketing copy for businesses.
Online content writing
Online content writing is the text that engages, informs, or persuades your audience on your website, blog, social media, and more.
Journalism
With over 12 years as an online journalist in the news, health and tech spaces, I know how to write the stories people are interested in.