SEO Copywriting Services
SEO copywriting for businesses that need results
You’ve invested time and money into your website, written some content, perhaps paid for a developer to create it then… crickets. You’re stuck on page 97 of google and we all know no one goes past the first page.
Every day, your potential customers are searching for businesses just like yours. But without the right SEO, they’re landing on your competitors’ sites instead. It’s not just a missed opportunity, it’s costing you growth.
Do you know what you need? It’s SEO…
Elephant in the room… What is SEO?
Good question! SEO stands for search engine optimisation. It’s the way websites are built and written to help them rank higher in search engines like Google.
SEO isn’t just about algorithms and techy stuff, it’s about creating content that resonates with real people, helping you attract the right audience and turn them into loyal customers. With the right SEO strategy, your website can rise through the ranks and become a powerful tool for growing your business.
There are three ways a website can climb the search engine rankings:
Website design
The way your website is designed and created is really important. It needs to be built well, should load quickly and be optimised for mobiles.
Backlinks
This is when other sites link to your site. If you have lots of reputable sites linking to your site then Google assumes you’re also trustworthy.
SEO Copywriting
Your content not only needs to appeal to your audience and answer all their questions but also needs to be found by search engines.
How can SEO Copywriting services help you?
SEO Copywriting is a way of writing that helps your site appeal to both people and google. How do I do this?
My process is simple yet effective:
- Keyword Research: I identify the most relevant keywords for your industry, ensuring that your content ranks high in search results while maintaining readability and flow.
- On-Page SEO Optimisation: From meta descriptions to headers, I ensure that every element of your page is optimised for search engines, boosting both traffic and engagement.
- Compelling Content: I craft engaging, persuasive copy that not only ranks well but also keeps your audience hooked. After all, SEO isn’t just about pleasing algorithms, it’s about connecting with real people.
- Ready to go copydeck: I present it all in an easy to read copydeck so you can just upload or send to your developer and put it online.
About TheWrightWords
since 2017
I’m Caitlin Wright from TheWrightWords and I’m a Sydney-based SEO copywriter. I’ve been writing SEO optimised content for over 15 years, in particular as a producer for hugely popular website Yahoo Answers. Anyone remember that?
After stints as News Editor for 7News online and editor for a popular news site for doctors, I set up my own journalism and website copywriting business and haven’t looked back.
Since I created my business in 2017, I’ve written hundreds of SEO optimised blogs and websites, helping my clients get on the first page of Google.
I bring a personalised approach to every project. No one-size-fits-all content here—only strategic, high-quality writing that aligns with your brand and speaks directly to your customers.
I recently engaged Caitlin Wright to write content for the Arcare website. We chose Caitlin because of her knowledge and experience with aged care. She was able to assist us in walking the line between our SEO needs and the UX feedback we had for our site. I found working with Caitlin to be easy- she’s professional, friendly and timely. I highly recommend Caitlin to anyone looking for website copywriting.
I recently engaged Caitlin to write SEO friendly blogs for GoFundMe. She nailed the brief every time and was so refreshingly supportive and flexible. I’d definitely recommend her to anyone looking for SEO Copywriting.
‘Teariffic’ SEO Copywriting Packages
The cuppa package
- Copy for 3 SEO-optimised web pages (for example Home, About and Services pages)
- One 60-minute briefing/review session
- Voice of customer research
- Background and competitor research
- Basic keyword research
- Up to 400 words of copy per page
- Title tags and meta descriptions
- H1, H2, H3 suggestions
- Plus GST
- Included free:
- 2 rounds of edits
- Contact page
- External proofreading
The tea pot package
- Copy for 5 SEO-optimised web pages (for example Home, About, FAQs and 2 Services pages)
- One 60-minute briefing/review session
- Voice of customer research
- Background and competitor research
- Basic keyword research
- Up to 400 words of copy per page
- Title tags, meta descriptions, image alt tags
- H1, H2, H3 suggestions
- Plus GST
- Included free:
- 2 rounds of edits
- Contact page
- External proofreading
The high tea audit
- Review three pages of your current site, including:
- Headings and sub headings
- Images and alt tags
- Tone of voice
- Messaging and readbility
- On page SEO
- Call to actions
- Internal and exteral links
- Plus GST
- Included free:
- Background and competitor research
- Detailed report outlining findings
- One 30 minute review session
SEO website copywriter for these brands
Awards and Credentials
2024 Ausmumpreneur Awards Finalist
Recipe for SEO Success Graduate
Not sure if SEO Copywriting is what you need?
No problem, it’s not all I do. I have a range of copywriting services and I work with clients from small businesses to large corporates.
I specialise in writing for organisations that care – from baby care to aged care and all the aspects of healthcare and education in between. If you’re an organisation, brand, or not-for-profit that really cares about your customers and community, you need a copywriter who cares too.
Book in a time to chat below and we can work out what you need to achieve your goals.
My other services
Small business copywriting
Whether you need white papers, annual reports or other written content, I create easy to read, convincing copy for businesses.
Online content writing
My blogs are thought-provoking and my emails are click-worthy. I have the online editing experience to create all the digital copy assets you need.
Journalism
With over 12 years as an online journalist in the news, medical and education spaces, I know how to write the stories people are interested in.