Welcome to TheWrightWords
Website copywriter for organisations and brands that care
If you’re looking for a writer who can capture your audience, you’ve come to the right place.
I’m Caitlin Wright from TheWrightWords. I’m an award winning website copywriter for communities and organisations that care for others.
I craft authentic content that connects with audiences across all stages of life.
You’re an organisation, brand or not-for-profit that really care about your customers and community. That’s why you need a writer who cares too.
What TheWrightWords can do for your organisation
Creating the right messages for your audience is crucial.
Without good content, you risk confusing, alienating or even boring your readers. No one wants that!
Let’s face it though, when you’re juggling a million other competing priorities, who has the time to work out what that ‘right message’ is?
Let me help.
I’ve got years of journalism and website copywriting experience and have created content for organisations large and small.
With my writing and editing skills, I can help you untangle all those great ideas and create the type of content your audience wants to read.
TheWrightWords Services
SEO Copywriting
Website copywriting that appeals to your audience and can also be found on search engines.
Content marketing
Blogs, email newsletters and content marketing to help you communicate with your customers.
Small business copywriting
With PR and journalism experience, I craft marketing material that is easy to read and convincing.
Freelance journalism
I write well researched, interview rich articles for online and print publications.
Nice words from some of my favourite clients
I’ve had the pleasure of collaborating with Caitlin for nearly two years, and I wholeheartedly endorse her. Right from our initial interaction, she grasped our brand’s essence and our content objectives. Without fail, she consistently delivers exceptional results, and her writing skills have definitely been a contributing factor in elevating our brand.
Caitlin made it extremely easy to achieve our objectives. I really appreciated Caitlin’s expertise, taking our original brief and delivering something even better than expected. I’d recommend Caitlin to anyone who wanted some help positioning their brand as an authority in their field.
Read examples of my copywriting and journalism
Health and Medical Writer
Need someone who understands medical and healthcare concepts?
I write for a wide range of health industries for both health care professional and patient audiences.
Care industry writing
I work closely with healthcare providers, support workers and marketing teams to develop content that truly reflects the needs of the disability and aged care communities.
Parenting and Education
From writing for some of Australia’s leading parenting brands or writing for education publications and websites, I am experienced in writing for parent, student and teacher audiences.
Who is this Caitlin Wright?
since 2017
I’m Caitlin Wright from TheWrightWords and yes I was destined to be a writer with my last name!
I’m a Sydney-based website copywriter. I started my career as an online editor back in the days when we all had hotmail addresses and used our phones purely for phone calls. Remember that?
I’ve worked in both Sydney and London for organisations like Skype, Teachers TV and Yahoo7. In 2017, I set up my own journalism and copywriting business and haven’t looked back.
I specialise in writing for organisations that care. I write about topics from baby care to aged care and all the aspects of healthcare and education in between. I craft authentic content that connects with audiences across all stages of life.
What a journalist brings to the website copywriting table
- Research nerd: Journalists like me are obsessed with doing research. From keyword research for SEO to backing up healthcare claims with verified medical journals, I thoroughly research every topic and can provide a reference list to back up any claims.
- Interview skills: I love a chat. Whether it’s doing a solid briefing, interviewing subjects for a story or talking to your customers about your product or service, I use my interview skills to find those unique stories and memorable quotes.
- Compelling storytelling: In my past life, I wrote front page articles for Yahoo!7 and 7News online, so I know what makes people click. I craft engaging, interesting copy that helps you connect with your audience.
- Easy to understand copy: I present all my work in an easy to read copydeck and explain it all with individualised videos. All you need to do is upload the content or send to your developer and you’re ready to go.
Proud to have worked with these amazing organisations
Oh and I’ve won awards
Ausmumpreneur Awards Finalist
Australian Small Business Champion Finalist
Read my blog
It’s Time for a Glow Up! Introducing TheWrightWords
The name you start with isn’t always the name you keep, especially when you’re growing and evolving. Introducing my new name – TheWrightWords
How understanding learning styles can be integrated into copywriting
When we’re writing a piece of copy we’re educating our audience. So it makes sense to consider learning styles in our copywriting. But how?
When is it time to hire a freelance copywriter?
Spoiler alert – it’s not always right now. Here I look at the benefits of hiring a freelance copywriter and how to find the right one for you.