I’ve always been fascinated by niche copywriting so have asked Donna Webeck from Prestige Property Copy to give her tips on how to become a real estate copywriter. Here’s what she wrote:
If like me, you are equally as obsessed with prose as you are all thing property, it makes sense to channel your hard work and dedication into niching yourself as a real estate copywriter. I’m not saying it will be easy (or at least, that was the case for me!) but, if you love what you do and are determined to build a successful real estate copywriting business, just as I have done with Prestige Property Copy, here are a few tips which I hope will help.
Start small but think big
I’ll admit, it might be a case of not what you know, but who you know, when trying to break into real estate copywriting. Although I had been writing professionally for years and had completed copywriting courses, I knew, to crack the niche of property copy, I’d need to be back by some substantial experience. So, I reached out to two real estate agents I knew. One all but laughed at me and said no agent would invest in a copywriter (“It’s just part of our job description”) but the other, a wonderful man who sold a home for us the year before, was far more giving of his time. He was the first one to understand I was genuinely passionate about this, and although his business model didn’t really accommodate paying for professional copy, still he booked me in for a few jobs so I could get that much-needed portfolio of work underway.
What if I don’t know any agents?
That’s ok – you just have to be more proactive. I also cold called, cold emailed and even re-wrote some listings (in a non-offensive way – you don’t want to bruise anyone’s ego here!) as proof of how I could be of assistance.
Build a brand on social media
It’s quite simple really – you cannot be found if you don’t have a brand presence online. The good news is you don’t have to waste your precious time building this on platforms which won’t convert into work. Ask yourself “Where do my ideal clients hang out, online?”. It’s most likely going to be the professional realm of LinkedIn and the image focused Instagram. Engage and connect with as many potential clients as possible, showcase your work and your professionalism and advertise your skills. My very first official client was obtained via LinkedIn, so I highly recommend this as a strategy for starting out.
Be eager, educated and efficient.
The real estate industry is fast-paced and waits for no one. You not only have to be enthusiastic about this but also able to deal with tight deadlines and requests at short notice. The more you can accommodate your clients’ needs and wants, the higher in demand you will be. I also subscribe to many real estate and property type emails and follow the key industry players on social media, so I am abreast of all the latest happenings. I want to be able to show I am an authority – that this isn’t just any old gig for me.
Most important of all, if you want to be a successful real estate copywriter, you must be extremely passionate about real estate and property. For me, it’s my USP and what I like to think sets me apart from others in my field. I can honestly state there is no type of copywriting that makes me happier than writing emotive, expressive real estate copy, where you have full licence to paint a vivid picture with words. It’s taken a lot of determination and dedication to get to the point where I can work full time in this writing niche, but every single setback and obstacle is worth it. I hope you too enjoy similar future success!
Over to you – have you carved out a successful career by concentrating on a niche you love?
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Donna Webeck is an accomplished real estate writer who, in 2015, pursued her passion for all things property to establish her specialist copywriting business, Prestige Property Copy. Working with real estate agents, small businesses and editors in this property space, Donna crafts compelling copy, designed to connect and convert.