by caitlinw | Jun 19, 2020 | Copywriting, Professional Writing
How to get the right copywriting for your business You’ve signed on a copywriter to do some valuable writing work for your organisation. They’ve sent through the first draft and it’s… er… well, not what you were expecting. Don’t freak out! This is all part of the...
by caitlinw | Jan 30, 2020 | Parenting, Working life
It’s almost February, the beginning of a new decade (January doesn’t count in my book) and time to think about the year ahead. I’m pretty excited about this year. This time last February, I was 6 months pregnant with my third child. I was busy with lots of freelance...
by caitlinw | Apr 30, 2018 | SEO, Working life
The last few months have been pretty busy for me. I’ve been doing Kate Toon’s recipe for SEO Success e-course. It’s a comprehensive online SEO course that teaches you how to optimise your site for search engines. Basically – how you get to the first page in...
by caitlinw | Mar 16, 2018 | Working life
I’ve been thinking a lot about what constitutes success recently and how we define our own personal success. Last week, I saw a talk by former Olympic swimmer Elka Graham. One thing she mentioned was that for many of us, we believe being busy means being...
by caitlinw | Feb 12, 2018 | Professional Writing, Working life
This month marks a year since I took the plunge and started my first year of freelancing I had done a little bit of freelancing before – some corporate blog posts here and there, a few parenting pieces for Mamamia and a fab gig where I reviewed Sydney’s best...